The following thought form Seth Godin on how most companies innovate reminds me of innovation in sport.

The outsiders go first because they have nothing to lose.

The winners go next because they can afford to and they want to stay winners.

It's the mediocre middle that sits and waits and watches.

Posted by Seth Godin on October 15, 2007 http://sethgodin.typepad.com What I see in sport, especially professional sport is the mediocre middle that sit and wait and them cherry pick and imitate with the resulting mixed results.


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