Thought Provoking

This was on Seth Godin’s blog http://sethgodin.typepad.com/

January 10. It reminded of many conversations I have had over the past few weeks about the fields of coaching, physical therapy and athletic training.

One	and the other
Getting an MBA	Keeping your promises
Being board certified	Looking patients in the eye
Policies	Judgment
Buying an expensive front loader	Giving renovation clients an honest estimate
Having a fancy building	Hiring a nice receptionist
Putting a new logo on the planes	Cleaning the peanut butter off the seat tray
Spending $100 million on special effects	Leaving the ads off the non-skippable coming attractions on the DVD
Having a new POS computer	Waiving the late fee because of a snowstorm
Offering the lowest rate for a cell phone	Not tricking customers with a bait and switch
Hiring expensive executives	Firing the ones that don't grow and change
Moving the call center overseas	Answering the phone after one ring
Using a state-of-the-art chipset	Designing the device so it is easy to use
Hiring a brilliant tax lawyer	Doing your books in a way that's transparent to employees and investors
Making a lot of money	Donating a lot of money (quietly)
Putting on a conference	Taking a risk and making the conference interesting
Making the world's best chocolate	Charging way more than the competition
Having a custom Wordpress blog with bells and whistles	Writing stuff people want to read
Having contrary opinions	Expressing them with kindness, respect and attribution
Making it to the top of the heap	Listening to the people on their way up
Sucking up to the boss	Respecting the doorman
Designing a six page spreadsheet for strategic analysis	Having the guts to cancel the product or shut the division
Having a great idea	Sticking your neck out

Posted by Seth Godin on January 10, 2007 | Permalink | TrackBack (13)