Trash Talking & Lack of Respect

Joe P. made the comment that he thought this could be traced back to Muhammad Ali, I agree with that. That was the starting point. I think it was the shoe companies that raised the ante. They are the ones that continue to run these ads that promote disrespect for the opponent and for that matter authority. I think coaches, parents, and administrators should call on these companies to clean up their acts. What would be wrong with positive portals of completion? I would love to see an ad where a superstar says “I could not have done without my opponent.” (The problem is that the opponent might be wearing a different brand)