Convenient isn't Always Correct

This is taken from Seth Godin, marketing guru’s blog. http://sethgodin.typepad.com/seths_blog/

He is talking about business, but he could have been talking about a functional screen or some other stuff we conveniently measure as coaches. “There's no doubt that you should measure things that are both important and measurable. When you do, it's inevitable that what you measure improves.

Caveat #1 is not to measure things that aren't important, just because they're measurable.

But caveat #2 is even more important: the art of business and organization is in realizing that there are important things you can't measure.”